As part of The Daily Catholic's upgraded ship-logs, it is time to cast out into the deep and raise the billowing sails higher and wider with affordable advertising for clients seeking a special target audience. Though the Faith will always sustain us, ad revenue will provide the funds to fuel us further in our quest for souls.

    For more details on discounts, we refer you to our editorial announcing the move to accept advertising Rationale for Accepting Advertising

    After praying on it and discussing it with The Daily Catholic Editorial Board, we have decided the time has come to accept advertising as long as what advertisers promote is in harmony with Traditional Catholicism. Therefore, after checking with ad rates of other sites we have determined that none of them have the circulation we have been enjoying which is growing annually. Below you can see the figures that have been generated and deciphered by Webalizer, version 2.01 via our Server over the first quarter of 2005.

• April 2005:                 Total Hits: 5,656,899    Total Files: 4,195,721    Total Pages 499,694
  
• March 2005:              Total Hits: 3,331634     Total Files: 2,343825     Total Pages: 383,043
• February 2005:         Total Hits: 2,923687     Total Files: 2,028,546    Total Pages: 364,178
• January 2005:           Total Hits: 2,418,882    Total Files: 1,696,867    Total Pages: 375,423

    You'll note we are averaging well over 2.5 million hits per month with 14,330,200 impressions/hits through April 30. Since last May the one year totals show 30,614,751 in 168 different countries. That translates to a minimum of 83,875 impressions/hits per day!

    These numbers give you the advertiser a fairly good idea of your target audience. The only thing The Daily Catholic cannot determine is economic demographics. For that reason we don't believe it is fair or just to charge the going rate that other major secular sites demand for ad banners for those are in the thousands of dollars range per month.

    Other than Traditio.com (which was the first on the web) few other Catholic sites can match our numbers or amount of pages in archives (over 25,000). For instance, the standard ad rates in secular circles which has a less-focused target group charge the following:

500,000 Impressions/hits; $4,800.00; $9.60 CPM* (cost per thousand impressions/hits)
250,000 Impressions/hits; $2,800.00; $11.20 CPM
100,000 Impressions/hits; $1,280.00; $12.80 CPM
   50,000 Impressions/hits;    $720.00; $14.40 CPM
Source: www.scrubtheweb.com/advertise/

   Considering the figures above and what The Daily Catholic has been able to generate consistently over the past 5 years solidly, growing steadily each year, it would mean that The Daily Catholic could easily ask $720. per day with the 50,000 Impressions/hits rate since The Daily Catholic has averaged nearly 84,000 impressions/hits a day. But Traditional Catholics - other than Mel Gibson - can't afford those kind of rates.

    Therefore, the Board has decided the following very, very reasonable rates for The Daily Catholic rate card for the Second Quarter of 2005 as we launch into the seas of the unknown - carrying advertising for the first time ever. We have endeavored to create ad spaces that are affordable for the "little guy" as well as those organizations who have a designated ad budget. Note also, in order to make advertising on The Daily Catholic more affordable and gain maximum exposure over a period of time - since the principle of advertising is longevity and product recognition - we offer a 3-month discount of 15% off, a 6-month discount of 30% off, and a 50% discount for a one year contract. Keep that in mind as you peruse the prices of the various ads below.

    Note, rates are determined by percentage of impressions/hits on respective pages and can be an animated ad to include more per client's wish as long as client provides proper sized* artwork in gif, jpg or bmp.

( * Sizes determined by your choice of sizes from blue block spaces illustrated for each page.)

MAIN ISSUE PAGE (Deduct from stated prices for 3, 6 and 12 month discounts) BANNER ADS Exclusive 10.833" x 1" banner ad across top of page above masthead of main issue page: minimum 30 days per month - $700. per month Alternating Every other day 10.833" x 1" banner ad across top of page above masthead of main issue page: minimum 15 days per month - $500. per month IN THIS ISSUE ADS 4" x 4" Block Ad - $550.00 per month/$200. per week 4" x 3" Block Ad - $450.00 per month/$150. per week 4" x 2" Block Ad - $350.00 per month/$125. per week SIDE BUTTON/VERTICAL ADS 1.5" x 1.5" Button Ad - $50.00 per week 1.5" x 3" Button Ad - $75.00 per week 1.5" x 5" Button Ad - $100.00 per week 1.5" x 7" Button Ad - $125.00 per week

FEATURES PAGE (Deduct from stated prices for 3, 6 and 12 month discounts) BANNER ADS Exclusive 10.833" x 1" banner ad across top of page above masthead of FEATURES page: minimum 30 days per month - $300. per month Alternating Every other day 10.833" x 1" banner ad across top of page above masthead of main issue page: minimum 15 days per month - $250. per month TOP LEFT 3.5" x 3" AD 3.5" x 3" $300.00 per month LEFT SIDE SQUARE BUTTON AD 2.3" x 2.3" $200.00 per month