After praying on it and discussing it with The Daily Catholic Editorial Board, we have decided the time has come to accept advertising as long
as what advertisers promote is in harmony with Traditional Catholicism. Therefore, after checking with ad rates of other sites we have determined that none of them have the circulation we have been enjoying which is growing annually. Below you can see the figures that have been generated and deciphered by Webalizer, version 2.01 via our Server over the first quarter of 2005.
- April 2005: Total Hits: 5,656,899 Total Files: 4,195,721 Total Pages 499,694
- March 2005: Total Hits: 3,331634 Total Files: 2,343825 Total Pages: 383,043
February 2005: Total Hits: 2,923687 Total Files: 2,028,546 Total Pages: 364,178
January 2005: Total Hits: 2,418,882 Total Files: 1,696,867 Total Pages: 375,423
You'll note we are averaging well over 2.5 million hits per month with 14,330,200 impressions/hits through April 30. Since last May the one year
totals show 30,614,751 in 168 different countries. That translates to a minimum of 83,875 impressions/hits per day!
These numbers give you the advertiser a fairly good idea of your target
audience. The only thing The Daily Catholic cannot determine is economic demographics. For that reason we don't believe it is fair or just to
charge the going rate that other major secular sites demand for ad banners for those are in the thousands of dollars range per month.
Other than Traditio.com (which was the first on the web) few other Catholic sites can match our numbers or amount of
pages in archives (over 25,000). For instance, the standard ad rates in secular circles which has a less-focused target group charge the following:
Considering the figures above and what The Daily Catholic has been able to generate consistently over the past 5 years solidly, growing steadily each year, it would mean that The Daily Catholic could easily ask $720. per day with the 50,000 Impressions/hits rate since The Daily Catholic has averaged nearly 84,000 impressions/hits a day. But Traditional Catholics - other than Mel Gibson - can't afford those kind of rates.
Therefore, the Board has decided the following very, very reasonable rates for The Daily Catholic rate card for the Second Quarter of 2005 as we launch into the seas of the unknown - carrying advertising for the first time ever. We have endeavored to create ad spaces that are affordable for the "little guy" as well as those organizations who have a designated ad budget. Note also, in order to make advertising on The Daily Catholic more affordable and gain maximum exposure over a period of time - since the principle of advertising is longevity and product recognition - we offer a 3-month discount of 15% off, a 6-month discount of 30% off, and a 50% discount for a one year contract. Keep that in mind as you peruse the prices of the various ads below.
Note, rates are determined by percentage of impressions/hits on respective pages and can be an animated ad to include more per client's wish as long as client provides proper sized* artwork in gif, jpg or bmp.
( * Sizes determined by your choice of sizes from blue block spaces illustrated for each page.)
MAIN ISSUE PAGE (Deduct from stated prices for 3, 6 and 12 month discounts)
- Exclusive 10.833" x 1" banner ad across top of page above masthead of main issue page: minimum 30 days per month - $700. per month
- Alternating Every other day 10.833" x 1" banner ad across top of page above masthead of main issue page: minimum 15 days per month - $500. per month
IN THIS ISSUE ADS
- 4" x 4" Block Ad - $550.00 per month/$200. per week
- 4" x 3" Block Ad - $450.00 per month/$150. per week
- 4" x 2" Block Ad - $350.00 per month/$125. per week
SIDE BUTTON/VERTICAL ADS
- 1.5" x 1.5" Button Ad - $50.00 per week
- 1.5" x 3" Button Ad - $75.00 per week
- 1.5" x 5" Button Ad - $100.00 per week
- 1.5" x 7" Button Ad - $125.00 per week